Characteristic attributes ...What characterizes a product? How is it distinguishable from others and what makes it immediately recognizable? Form, material and design belong to the objective differentiation criteria. |
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| Picture: Force measuring with RobPT |
… and sensory qualities ...
The way it feels to enter a car or touch its knobs - the way it smells, the way it sounds - these qualities are significantly harder to grasp. And yet, it is these sensations that influence the purchasing decision.
... making it measurable and reproducible
That is where Battenberg´s robotic measuring systems come into play. The robotic systems-providing highly precise measurements for in -process functions - can perceive the sensory qualities of control panels. Consistently reliable and versatile.

| Picture: Color measuring with RobPT |